also allows the World Heritage Committee to allocate immediate assistance from the World H

eritage Fund, enabling the conservation community to respond to specific preservation needs, she said.

Key to these efforts are flexibility and creativity, because as Rossler pointed out, there is no “one-size-fits-all” sol

ution to protecting heritage. She recommends that countries work in close cooperation with experts.

ncreased digitalization spurs commercial push at venues

The Palace Museum in Beijing, also known as the Forbidden Cit

y, is one of the most historically and culturally significant sites in China.

Once home to emperors, it now hosts throngs of visitors each day and its merchandise is sought by many across the country and overseas.

The venue also is drawing more attention in an innovative way. Among the products it offers, it has developed a rang

e of cosmetics with packaging inspired by the Ming (1368-1644) and Qing (1644-1911) dynasties.

Sales of the museum’s merchandise reached 1.5 billion yuan ($223.6 million) in 2017, according to Shan Jixiang, curato

r and director of the museum, who spoke at the Chinese Entrepreneurs Forum in Yabuli, Heilongjiang province, in February.

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